Privacy Policy

Last updated: 5 November 2026

This Privacy Policy applies to the Althea Group Co., Ltd. website at altheagroup.net ("the Website"), operated by Althea Group Co., Ltd. ("we", "us", "our"), a company registered in Thailand (Registration No. 0105568020042).

Our apps and Mina Pool Villa guest services have their own privacy policies, linked from each product page: for example, King's Cup, Hex Color Codes, Donut Circuit and Mina Pool Villa guests.

Information We Collect

The Website has no account registration and no web forms. We receive information in two ways:

• Website usage measurement. Google Analytics (GA4) measures how the Website is used, as described below.
• Emails you send us. Links such as Support, Contact and account-deletion requests open your own email app. If you send us an email, we receive your email address, your message and anything you attach. We use it to reply, to handle and verify your request, and to keep a record of our correspondence. Our email is hosted by Google Workspace. Please don't send passwords, payment details or other sensitive information by email.

Cookies and Analytics

Google Analytics (GA4) is optional and off by default. On your first visit, the Website asks whether you accept or reject analytics. Until you accept, Google's analytics script is not loaded, no analytics data is sent to Google and no analytics cookies are set. Rejecting, closing the message or simply continuing to browse does not turn analytics on.

If you accept, Google Analytics sets first-party cookies (named _ga and _ga_ followed by an ID) with pseudonymous identifiers to distinguish browsers and sessions. These cookies can last up to two years, depending on your browser. GA4 then collects usage data including page views, scroll depth and outbound link clicks, plus a small set of interaction events such as clicks on booking, app-store and contact links. These events use fixed categories such as the page, language and link position. We do not intentionally send names, email addresses, phone numbers, LINE IDs or message contents to Google Analytics. On Hex Color Codes share pages, the shared color or palette address is replaced with a generic label before measurement. Google may use your IP address to estimate your approximate location.

This data is processed by Google and subject to Google's privacy policy, available at: https://policies.google.com/privacy.

Your Analytics Choice

You can change your choice at any time here or with "Privacy preferences" at the bottom of most pages. Your choice is saved in this browser's local storage, not in a cookie, and applies only to this browser and this website. If your browser does not allow the choice to be saved, analytics stays off unless you accept again, and the choice applies only to the page where you made it. Clearing your browser's site data also clears the choice.

If you reject analytics after accepting, Google Analytics stops on this website from that point and its cookies are removed from this site where your browser allows. Changing your choice does not erase information that was already sent to Google Analytics.

You can also block cookies in your browser settings or use the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout

Hosting and Third-Party Content

The Website is hosted on Netlify. Netlify may collect standard server logs including IP addresses and browser information as part of normal hosting operations. This data is subject to Netlify's privacy policy, available at: https://www.netlify.com/privacy/

Some content loads from other providers, which receive your IP address and browser information when it loads. These services are separate from Google Analytics, and your analytics choice does not change whether they load:

• Google Fonts supplies the Website's fonts.
• SiteMinder / Little Hotelier supplies the booking tools on Mina Pool Villa pages. Dates, rates and reservations are handled on SiteMinder's booking site under its own policies and our Mina Pool Villa guest privacy policy.
• YouTube supplies video thumbnails on some pages. The video player loads from YouTube only when you choose to play a video.

Links to app stores, booking platforms and social networks take you to those services, which have their own privacy policies.

International Processing

The providers named above may process information on servers located outside Thailand.

Your Rights

Depending on the law that applies to you, including Thailand's Personal Data Protection Act, you may have the right to request access to, correction of or deletion of your personal data, to object to or restrict certain processing, and to withdraw consent where processing is based on consent. To make a request, contact us using the details below. You may also have the right to complain to a data protection authority.

Changes to This Policy

We may update this Policy when the Website changes. The date above shows the most recent revision.

Contact

For privacy-related questions, contact us at: support@altheagroup.net

Althea Group Co., Ltd., 487/39 Ratchaprarop Road, Makkasan, Ratchathewi, Bangkok, Thailand